New York photographer Henry Hargreaves has put aside his camera and took on the scanner.
The fashion world has never seen anything similar. Photographer did nothing else but scanned models demonstrating the jewellery.
Henry spent many hours choosing the most successful postures and layout variants of the models, lying on the scanner and jewellery they wore. Girls had to flatten themselves against the scanner glass to get clear picture but not to overdo it in order not to draw the face, thereby making photos unattractive. For each snapshot models had to hold their breath for 30 seconds and lie still on the scanner listening to its rhythmic buzz. They repeated this procedure over and over again, until finally photographer got one perfect shot out of 100.
According to the authors of the project, this approach of jewellery demonstration gives the audience an opportunity to focus on the product itself and not on the models’ glazed appearance.